Talent Management - Why Employer Brand is Critical to Retention and Engagement

I recently came across this article at talentmgt.com which does a great job at making the case for the importance of a strong employer as well as consumer brand.
Of course this is likely old hat to you, but the value of the article is in that it outlines some solid steps to strengthening your employer brand. Some ideas I particularly agreed with / liked are:

• Linking an employer brand to your consumer brand
• The usefulness to well-designed onboarding programmes
• Importance of getting performance expectations aligned with brand (i.e., vision + culture + values)
• Value of having employees as brand ambassadors to clients + potentially employees + new hires